To help and encourage the business community to generate well paid employment for the population of Croydon using a model that is self sustainable in the medium term.
The Charter represents a golden opportunity for a number of different groups to gain benefit. It also has the potential to be a white elephant. For it to succeed will require a number of “sells” which will engage the business community to engage. Identifying what would be in it for them should be in the forefront of our minds as it would be very easy to be viewed as the Council preaching from the pulpit that business owners should simply pay more attention to their staff. In this eventuality the Charter will fail.
The Charter can be viewed as helping local business do better. I view the key areas as being:
I believe the expertise available should allow progress to be made in all three areas, however I do have a concern that the Council has a number of credibility issues that it will need to accept if we are to achieve a positive outcome.
To achieve a self-sustainable model will require a number of interim steps and associations. I have mentioned the IOD as a potential partner to provide credible training programmes etc. Networking events (whether they breakfast clubs or other) will need to be an income stream in the future, however it is accepted that a number groups will, as a gesture of good will assist in the short term.
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